There are many skills that you need to have in order to be successful in the workforce today. Whether you’re looking for a career change or just want to upgrade your current skills, learning new things can be pretty daunting. But don’t worry, we’re here to help! In this article, we’re going to share with you a list of 10 skills that will help you stand out in the job market. So read on and get started on building your resume today!
What are the Full Stack Digital Marketer's Skills?
Digital is the process of managing a company's online presence and strategy to generate leads, convert browsers into buyers, continuously improve website performance, increase the Lifetime value of consumers, stop customer churning, retain old customers, increase consultations, increase brand equity, brand value, brand stickiness, managing profitability & brand's KPI.
A full-stack digital marketer should be proficient in Understanding pure marketing, branding & advertising ROI, Content marketing, Marketing automation, mobile marketing, email marketing, managing online PR, ORM, Must have Design aesthesic skills, Web design, web development Process understanding, app marketing, affiliate marketing, managing influencer marketing, online brand partnerships, search engine optimization (SEO), social media marketing, online/offline advertising, Negotiations skill, digital training skill for team building, Avid reader on digital platforms, hands-on digital understanding, Lead conversion techniques, hiring digital partners, media online planning & buying, etc. In most cases, these skills are necessary in order to create an effect to build a digital marketing ecosystem & thereafter a brand.
Core Knowledge Testing Lists are as below :
1. Marketing / Branding /Advertising Industry Knowledge: We are versed in Marketing Knowledge along with Branding Processes / Rules / Architectures / must have been in the marketing or branding department for a long and have hands-on knowledge of building brands.
(Not just All or BTL vendor management, or event management ask the candidate about planning & strategy planning on building brands at various life stages )
2. Project Management Skill: A good digital marketer should be skilled in project management. This includes being able to plan, manage, and monitor projects from start to finish. They should also be familiar with various project management software such as Asana, Trello & Bootcamp, etc.
( Ask them 3 main usabilities of this software & what can't be achieved in this reporting system)
3. Data Reporting: A good digital marketer should be able to generate reports on key performance indicators (KPIs) such as website traffic, conversion rates, or social media engagement. They should also be skilled in data analysis and use advanced reporting tools such as Google Analytics or StatCounter.
( Show him an analytic chart & ask him to interpret )
4. Understanding Web Design & Taking control of Usability: Learning Golden Rule & fundamentals of UX/UI knowledge. Managing a good web designer is only possible when you have a high design aesthetic sense. To advise on should understand how to use typography, layout principles, image placement, and color schemes to create an appealing website. They should also be comfortable with coding and be able to create attractive and functional websites using HTML/CSS/JS.
( show any website as ask when to use F & Z theory on the website or landing page )
5. Understanding of Web Development Process: You may not be a coder but how the coding process, is done is a must for all department heads. Web developers are responsible for building the front-end portion of a website but you know if they are doing something incorrectly. You may not have experience in HTML5 and CSS3 and know how to use frameworks such as Bootstrap or Foundation but you should also be familiar with various back-end technologies such as PHP or Ruby on Rails.
6. Understanding SEO: Search engine optimization (SEO) is the practice of improving the visibility of a website through better positioning within search engine results pages (SERPs). A good SEO specialist should know how to optimize a website for different search engines and understand how search engine algorithms work. They should also be familiar with paid search advertising.
( ask how to use the content as SEO in various sales funnels)
7. Understanding Social Media Marketing: Social media platforms are a great way to reach potential customers and build relationships. A good social media marketer should have a strong understanding of Facebook, Twitter, LinkedIn, and other major platforms. They should also be skilled in creating effective content and managing social media accounts.
( check his activity to check the above SM understanding )
8. Understanding Programmatic: They should also be familiar with programmatic advertising methods such as programmatic buying or programmatic selling.
( ask them how it works to understand hands-on knowledge )
9. Lead Conversion: A lead conversion is a process of turning a potential customer into a paying customer. A good digital marketer should be familiar with various lead-generation techniques such as email marketing, social media advertising, or webinars. They should also be skilled in lead nurturing and lead scoring.
( ask what is drip marketing, how nurturing is done via content marketing )
10. Communication: A good digital marketer should be able to fluently write and speak in English. They should also be skilled in effective communication, including writing compelling blog posts, creating social media campaigns, and speaking at conferences.
( ask him to show his best presentations on marketing, data analysis, or research Infographics )
11. Interpersonal Skills: A good digital marketer should have strong interpersonal skills. This includes being able to work well with others in a team setting and being able to manage difficult conversations. They should also be skilled in customer service, problem-solving, and conflict resolution.
( ask his peers about this as a reference check if possible informally )
12. Leadership Skill: A good digital marketer should be able to lead a team and possess strong leadership skills. This includes being able to set clear goals, manage expectations, and create a positive work environment. They should also be skilled in project management, team building, and developing business strategies.
( ask his peers about this as a reference check if possible informally )
13. Business Acumen: A good digital marketer should have a deep understanding of business fundamentals. This includes understanding customer needs, competitor strategies, and the business landscape. They should also be skilled in financial analysis and be able to identify opportunity costs.
( ask his peers about this as a reference check if possible informally )
14. Time Management: A good digital marketer should be able to manage their time effectively. This includes being able to prioritize tasks and stay organized. They should also be skilled in effective task management techniques such as Kanban boards or time-tracking tools.
( Ask what all apps he/she uses for time management )
15. Creativity: A good digital marketer should be creative and able to think outside the box. This includes being able to come up with original ideas, design compelling graphics, and write effective copy. They should also be skilled in problem-solving and have a keen eye for detail.
( ask him to show some of his work on these lines )
16. People Skills: A good digital marketer should be able to work well with others. This includes being able to build relationships and communicate effectively. They should also be skilled in customer service, lead nurturing, and lead scoring.
( ask his seniors/peers about this as a reference check if possible informally )
17. Decision Making: A good digital marketer should be able to make difficult decisions quickly. This includes being able to prioritize tasks and think outside the box. They should also be skilled in effective decision-making methods such as heuristics or problem-solving.
18. Technical Skills: Keep a technical member to ask him these questions as HR may not be well versed on these
( Ask about tech knowledge to manage digital departments or vendors, map past tech usage & managing skills, ask for certification done on these lines)
19. Data Analysis: A good digital marketer should be able to analyze data and use it to make informed decisions. This includes being able to understand how search engine algorithms work and how to measure the results of marketing campaigns.
(Ask Formula on metrics, KPI, variations, ROI on Sm media )
20. Business Intelligence: A good digital marketer should be proficient in business intelligence (BI) tools such as Tableau or Power BI. They should also be skilled in data analysis techniques such as trend analysis or data visualization.
( ask them how to use BI took for data cleaning or data reporting process )
What skills do You Need to Succeed in Your Career in Full stake digital marketing Head role?
List of skills you need to succeed in your career in full stake digital marketing Head role:
1. Strong Internet marketing skills, such as SEO, PPC, social media marketing, and online advertising. ( Mostly People don't know this in-depth but have overall knowledge )
2. Excellent communication and presentation skills. ( I have seen 15yrs experience seniors do presentations like freshers )
3. Proven ability to lead and manage a team of professionals. ( This is a common skill not much found across industries )
4. Creative thinking and problem-solving skills. ( This is also a rare skill to have, seen many using gut feeling more than anything else )
5. Thorough understanding of the latest digital marketing trends and technologies. ( Mostly they see & give likes but don't read much, they are experts in browsing, not a great reader )
6. Proven track record of success in growing brands and businesses online. ( I have seen they tell stories as if they have built the brand, generally, a big lie commonly used in interviews, ask them how & a step-by-step approach they have done on strategy & execution )
7. Proven experience in managing and executing digital marketing campaigns. (most don't even know how digital execution is done, they depend on agency or juniors in the team, only bark can't bite )
8. Proven experience managing and developing digital channels, such as websites, social media platforms, and apps. (Most don't do or know anything but are experts only in taking reports and mailing them to their seniors )
9. Proven experience in managing digital customer data. (Have seen mostly fake digital marketing heads who have no idea about these & fake it. You can try asking in interviews about how to map the customer journey, customer lifetime value calculations, customer intent mapping, Shopper vs customers value propositions, etc )
10. Proven experience in managing and generating revenue through online channels. ( ask in detail on these lines like CPC / CPM/ CPV/ COCA etc )
11. Proven experience in managing and protecting intellectual property rights. ( ask about the IP rules in your industries & how they effect the brand online )
12. Proven experience in working within a regulated environment.
13. Bilingual (English and another language ( Check his grammatical, and pronunciations command over English or any regional language as the brand goes in all markets & language is a major barrier )
Conclusion
Digital marketing is an umbrella term that includes all the activities related to creating, delivering, and managing digital content. This could include everything from developing a logo to executing digital content, managing campaigns, building and managing websites, creating and maintaining customer databases, customer journeys, customer journeys, customer lifetime valuations, helping consumption, stop customer attrition.
In this article, we have compiled a list of skills & knowledge that will help you succeed in any career or choose the right candidate for your organization. Whether you are looking to become a digital executive, a digital head, or even just a digital job seeker these skills can help you get there. So if you're unsure about what kind of career path is best for you, take some time to explore these skill sets & knowledge. Or Hire the right candidate who will not be unfit for your organization.
