Why 90% digital brands fail in Indian markets ?
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Why 90% digital brands fail in Indian markets ?

31 Oct, 2022

Digital marketing is all the rage these days, with most businesses trying to increase their online presence in order to attract more customers.

However, not all brands are successful when it comes to digital marketing in India. In this article, we will explore why 90% of digital brands fail in India and how you can improve your chances of success.

Digital marketing is now a norm in many Western countries, and for good reason. It’s a highly effective way to reach consumers and drive traffic to your website or business. However, it’s not as common in India where traditional methods of marketing such as print advertising and radio still hold sway.

One reason digital marketing is less popular in India is that many people there are still very traditional when it comes to their beliefs about how products and services should be delivered. They like the idea of interacting with a brand directly, through print ads or radio commercials, rather than using a digital platform to do so.

Additionally, many Indians are not yet comfortable with using technology to make purchases. They may be more likely to visit a physical store to buy a product, even if they can purchase the same product online. This is likely because most Indians don’t have much experience with using digital platforms for shopping.

 

All of these factors make it difficult for digital brands to thrive in India. However, there are some exceptions – notable examples being Amazon and Flipkart – so there is still potential for success if you can find the right approach and target the right audience.

 

Indians are comfortable with offline channels of communication. They like getting information from people they know and trust.

 

Many digital brands have a difficult time succeeding in the Indian market because Indians are comfortable with offline channels of communication. They like getting information from people they know and trust.

 

Digital brands that rely on online marketing have a harder time reaching Indian consumers because they are not used to interacting with these brands through online channels. This means that many Indians are not familiar with digital marketing techniques, and they may not trust them. Additionally, digital brands that do not have an established relationship with their target audience have a harder time converting website traffic into leads and sales.

 

Indian consumers are also used to getting their information from traditional media outlets. These outlets are often more trusted than digital sources, which can limit the reach of digital brands. Additionally, many Indians do not have access to smartphones or internet connections that are fast enough for online activities. This means that many Indians prefer to get their information from print and television ads, which limits the effectiveness of digital marketing in the country.

 

Overall, digital brands should focus on building relationships with their target audience and using digital marketing techniques that are familiar to them. This will help the brands to reach more people and convert website traffic into leads and sales.

 
Indians are also used to hearing from brands through personal interactions, rather than through digital channels only.
1. Indians are used to hearing from brands through personal interactions, rather than through digital channels only.

This is one of the main reasons why % of digital brands fail in Indian markets. Indians are used to hearing from brands through personal interactions, such as discussing products and services over the phone or in person. This way of doing business is much more personal and relationship-based than using digital channels only.

2. Indians are also very opinionated and have a strong sense of nationalism.

Another reason % digital brands fail in Indian markets is that Indians are very opinionated and have a strong sense of nationalism. They don’t like being told what to do or how to think. When it comes to their relationships with brands, they want to be able to have a voice and be part of the discussion. This is difficult to do when all communication is done through digital channels.

3. Indians are used to fast and consistent change.

Another reason % digital brands fail in Indian markets is that Indians are used to fast and consistent change. They love new technology and are always looking for ways to improve their lives. This is difficult for % digital brands to keep up with, as they rely more on traditional methods of communication such as email and phone calls.

4. Indians are used to being able to easily find information.

One of the main reasons % digital brands fail in Indian markets is that Indians are used to being able to easily find information. They are experts at using search engines and Google Maps, so they are not used to having to go through multiple pages of text or click on a lot of links to get to the information they need. This is difficult for % digital brands to adapt to, as they are used to getting their information instantly.

5. Indians are used to being able to easily get feedback.

Another reason % of digital brands fail in Indian markets is that Indians are used to being able to easily get feedback. They love taking their time to think about what they’re saying and then communicating it in a clear, concise way. This is difficult for % digital brands to do when all communication is done through digital channels. Oftentimes, the feedback received is not as clear or concise as it needs to be.

6. Indians are used to being able to easily find the information they need.

One of the main reasons % digital brands fail in Indian markets is that Indians are used to being able to easily find the information they need. They are experts at using search engines and Google Maps, so they are not used to having to go through multiple pages of text or click on a lot of links to get the information they need. This is difficult for % digital brands to adapt to, as they are used to getting their information instantly.

7. Indians are used to trusting their gut reactions.

Another reason % of digital brands fail in Indian markets is that Indians are used to trusting their gut reactions. They don’t like being told what to do or how to think. When it comes to their relationships with brands, they want to be able to have a voice and be part of the discussion. This is difficult to do when all communication is done through digital channels. Oftentimes, the feedback received is not as clear or concise as it needs to be.

8. Indians are used to being able to easily find products that fit their needs.

Another reason % digital brands fail in Indian markets is that Indians are used to being able to easily find products that fit their needs. They love shopping and are experts at using search engines and Google Maps. This means that they are not used to having to go through multiple pages of text or click on a lot of links to get the information they need. This is difficult for % digital brands to adapt to, as they are used to getting their information instantly.

9. Indians are used to trusting their gut reactions.

Another reason % of digital brands fail in Indian markets is that Indians are used to trusting their gut reactions. They don’t like being told what to do or how to think. When it comes to their relationships with brands, they want to be able to have a voice and be part of the discussion. This is difficult to do when all communication is done through digital channels. Oftentimes, the feedback received is not as clear or concise as it needs to be.

10. Indians are used to being able to easily find the information they need.

Another reason % digital brands fail in Indian markets is that Indians are used to being able to easily find the information they need. They are experts at using search engines and Google Maps, so they are not used to having to go through multiple pages of text or click on a lot of links to get the information they need. This is difficult for % digital brands to adapt to, as they are used to getting their information instantly.

11. Indians are used to trusting their gut reactions.

Another reason % of digital brands fail in Indian markets is that Indians are used to trusting their gut reactions. They don’t like being told what to do or how to think. When it comes to their relationships with brands, they want to be able to have a voice and be part of the discussion. This is difficult to do when all communication is done through digital channels. Oftentimes, the feedback received is not as clear or concise as it needs to be.

12. Indians are used to being able to easily find the information they need.

Another reason % digital brands fail in Indian markets is that Indians are used to being able to easily find the information they need. They are experts at using search engines and Google Maps, so they are not used to having to go through multiple pages of text or click on a lot of links to get the information they need. This is difficult for % digital brands to adapt to, as they are used to getting their information instantly.

Brands that rely solely on digital platforms to reach Indian consumers risk alienating

One of the main reasons digital brands often fail in India is that they rely solely on digital platforms to reach Indian consumers. This leaves them vulnerable to alienating their core audience, which can result in a decline in sales.

Traditional media such as television and print are still very important tools for brands in India. They can use these platforms to reach Indian consumers who do not use the internet. Additionally, they can use traditional media to build relationships with Indian consumers and create trust. This will help them to convert more leads into customers.

Digital brands should also consider using local partners and agents in India. These partners and agents can help brands to understand the cultural nuances of Indian consumers and provide them with localized marketing campaigns.

Reasons for digital failure in the Indian scenario :
  • Digital marketing in India is still in its nascent stages and there are several reasons for the failure of digital brands in the Indian market.
  • One of the main reasons for the failure of digital brands in India is the lack of understanding of digital marketing among businesses and consumers. Many businesses think that online marketing only involves spending money on ads and promoting their products on social media. However, this is only one aspect of digital marketing.
  • Another reason for the failure of digital brands in India is the lack of trust among consumers. Many people do not believe that brands can be successful without a physical presence in the market. They think that all businesses need to be online to be successful in India.

However, it is important to note that not all digital brands have failed in India. Some have been very successful and have created a large following among consumers. It is just important to understand how to use digital tools correctly and target the right consumers.