We are not a digital agency. Nope.
Which instantly makes us not mediocre. Just kidding. Or am I?
Let’s get to the point.
We are digital and social media marketing consultants. With the mentality of a media company.
You too should have a media company mentality. Maybe I’ll write a blog about that someday.
Our vision is to see ourselves ranking among the top consultants in the world.
We think we are competing with the KPMGs, Price Waters, and Deloittes of the world.
We don’t work to put out advertising or digital agencies. They do that themselves.
Kidding again. Maybe.
Now, because we are not mediocre, there is no place for mediocre people within the organization. Including interns and people who want to work with us.
So when someone comes to me, I get to understand quickly who is looking for a job and who is looking for knowledge.
We like the latter.
Because finding someone who values long-term knowledge over short-term financial gain is rare.
Just like the people in our organization. So that’s what we look for — hunger for knowledge.
So we don’t pay. For the first 3 months. To see the real intentions of the person.
Before building a company, we are trying to build a culture.
From the beginning, we make it very clear to the new person that you need to be conversant with the fundamentals of the relevant subject to even begin to work with us.
We know that the current curriculum around the world doesn’t teach practical knowledge: it’s all theory-oriented.
Also, the pace at which the world is moving is way too fast for any institute to keep up with.
So, in the initial weeks, we try to understand the newbie’s speed.
You work here for free. But gain priceless knowledge. That you will get nowhere else.
All information is out there. It can be found online in one form or another. But everyone is lazy.
But that information isn’t consumed. Or understood. Only copied at best. That’s the difference between information and knowledge.
We don’t believe in degrees and certificates. Those tell us about your past. Not the present.
We are looking for people who have a hunger to know more. Who wants to work hard? Who are enthusiastic.
That’s why we see 19-year-old pass outs, coming here to learn and contribute. Our culture is not based on salary.
Our culture is based on your growth as much as the company's.
No daily attendance. No morning meetings. No projecting astronomical sales expectations. No overtime.
With all this, come to a few more things. No ego.
So you may be 40 but your project leader maybe 19 and you will be reporting to him.
Our company is a meritocracy in its purest form. If you are good, no matter where you are from, and no matter what your gender or age, you will win.
I’ve worked in the biggest and the smallest companies.
So I’m building a culture that excludes everything I hated in my 26 years of working as an employee.
But I also understand that not everyone works like this.
Some people need constant policing and need to be pushed to accomplish something.
A lot of people don’t pursue their careers out of love but out of pressure. Whether it’s parental or financial.
So we will never be the largest organization. But we may just be the best place to work. In this country.
Feel free to share your experiences with corporate life, in the comments below. I’m sure someone else, with the same pain reading this, will relate.
