The short answer is yes.
An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If you want to keep your sales funnel alive and moving.
This purpose of this blog is to clarify that all content marketing principles, including creating content as per the TOFU, MOFU, and BOFU principles, apply till the time you want your product and brand to be alive.
If you were to pick up your phone and call me to discuss your specific digital challenge right now in these testing times, what would that be?
The corporate fraternity in India is talking about business degrowth and slowdown. The recent layoffs have started conversations about what measures to take in the face of the problem of loss of revenue.
Are you planning to hire a digital marketing agency for your business? Read on to find out what you should first know about how digital marketing agencies work.
Conferences, all over the globe and including India, dedicated to themes like “The Future of Advertising” are an indicator that there is a crisis going on.
Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield any results.
If you believe in giving digital marketing a serious effort, you may want to seek professional help. Either hire an in-house digital marketing team. Or hire a digital marketing agency.
Are you among the ones complaining that you just can’t find the right candidate to head your digital marketing team?
Or do you sometimes doubt if you’ve been guiding your digital marketing well?
In both the cases, it will help you immensely if you took a step back and thought about what you expect your digital marketing head to do. Perhaps your business degree and your expertise in marketing do not overlap with skills and KRAs used to understand digital marketing. And that’s completely okay.
Everybody wants to do Digital Marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset.
If you need a digital marketing agency but do not know, where and how to find it, read on.
As a business leader, you recognize that you need digital marketing to grow. Your decision to take digital marketing seriously is a good one. But are you at a loss to figure out how to find a digital marketing agency?
It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me suddenly and said our website is not working.
