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May 20, 2022
The marketing head of the B-school got to know about our services from our LinkedIn profile and contacted us there.
An MBA institute spread across 50 acres of space in Hyderabad wanted us to streamline their business strategy and bring more leads to them.
Reason for approaching TDF: The marketing head of the B-school got to know about our services from our LinkedIn profile and contacted us there.
Mindset Issues: The client expected lead generation from Day 1 of consultation, which is a typical pro-sales approach. But results were not immediately achievable by outbound marketing in this case as the target audience has to realize the worth of applying at this institute.
The client believed that returns would come only through pro-sales campaigns.
Despite being an MBA school, they disregarded tried and tested marketing strategies to bring leads. Understandably so, because not all MBA schools give much importance to the Inbound philosophy in marketing.
An MBA institute spread across 50 acres of space in Hyderabad wanted us to streamline their business strategy and bring more leads to them.
Reason for approaching TDF: The marketing head of the B-school got to know about our services from our LinkedIn profile and contacted us there.
Mindset Issues: The client expected lead generation from Day 1 of consultation, which is a typical pro-sales approach. But results were not immediately achievable by outbound marketing in this case as the target audience has to realize the worth of applying at this institute.
The client believed that returns would come only through pro-sales campaigns.
Despite being an MBA school, they disregarded tried and tested marketing strategies to bring leads. Understandably so, because not all MBA schools give much importance to the Inbound philosophy in marketing.
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