With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points. However, according to a report by Accenture, 90% of Indian digital marketers don't know how to do this. In this article, we will discuss how you can use buyer persona mapping to identify these points. We wil...
With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points. However,...
In the past decade, we've seen a massive shift in the way businesses operate. With the advent of digital technologies, companies are now able to conne...
With the rapid expansion of AI technology and its impact on business, it’s important for leaders to stay ahead of the curve and understand how AI ca...
It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job ...
If you're like most CXO's, you see marketing as a cost. And while it's true that there are associated costs to marketing - such as hiring staff, creat...
As a full-stack digital marketer in India, you need to have a wide range of skills in order to be successful. From content creation and SEO to social ...
With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points. However,...
We've all been there - you're making a decision in your head and you just don't feel right about it. You might even go so far as to convince yours...
Digital marketing is all the rage these days, with most businesses trying to increase their online presence in order to attract more customers. H...
Data analysts are only found in top data-driven companies. Data analysts are only found in top data-driven companies. Today Businesses around the glo...
It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job ...
As the digital marketing industry continues to grow, so does the number of fake digital marketers. In India, it is estimated that 75% of all digital m...
There are many skills that you need to have in order to be successful in the workforce today. Whether you’re looking for a career change or just wan...
There has been over 80% Rise of Fake Digital Marketing People in India in 2022. It seems like everywhere you look these days, someone is trying to sel...
Are you looking for a reliable Digital Marketing Person? Do you want to know what are the 10 consequences of hiring a fake digital marketer? In this a...
DATA - everybody is talking about it. But just 24 % of India's entire workforce uses data to make decisions. Good data is not being used by India's mo...
It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job ...
As anyone who has undergone a digital transformation can attest, it is not an easy process. There are a lot of moving parts, and it can be diffic...
In recent years, India has made a great development in the field of digitalization. The Indian government has been promoting digitization in order...
Why Digital Transformation failure is costly? Digital transformation is often lauded as a way for businesses to save money and become more efficient....
With the rise of digitalization in India, there has been an influx of fake digital resources. This article will help you spot a fake digital resource ...
The Data-Driven approach has converted the way information is processed, analyzed, and evaluated. It is also one of the most important models for Mark...
Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing, and collecting data. &...
If you know of anyone who is in the age group of 30–40 years and has recently lost his/her job, you are most likely to have come across a te...
Business and clients come in all sizes and packages. Even the package has a unique taste of its own. While striking the right chord with clients can...
The culture we have at thedigitalfellow comes out of frustration and anger. I realized that I can’t work with less knowledgeable ...
This company was launched on the 1st of April. Just like we celebrate the day with practical jokes, that’s how I formed this company....
There is no denying the fact that ‘Digital’ is the latest buzzword that has taken India by storm. With internet penetration walking its ...
How photogenic is your business? Seriously. How image-friendly is your product or service? The answer to this question will determine what your Inst...
The corporate fraternity in India is talking about business degrowth and slowdown. The recent layoffs have started conversations about...
What is the purpose of your brand? Is it to become number one in your industry? Most clients approach us with the same idea. In this blog, we turn t...
Why Digital Transformation failure is costly? Digital transformation is often lauded as a way for businesses to save money and beco...
In recent times, we’ve had a lot of clients talking about their own content debut. In the initial stages of engaging us professionally, t...
With the increasing competition in the digital market, it is essential for businesses to identify their buyers’ pain and frustrati...
Hello, and welcome to the blog section. Here, we’ll be discussing the difficulties and challenges that come with digital transformations. We’ll al...
We are not a digital agency. Nope. Which instantly makes us not mediocre. Just kidding. Or am I? Let’s get to the point. We are ...
The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen digital media and infra...
It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for ...
If you’re like most CXOs, you see marketing as a cost. And while it’s true that there are associated costs to marketing — such as hiring staff, ...
As a full-stack digital marketer in India, you need to have a wide range of skills in order to be successful. From content creation and SEO to social ...
An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound...
If you were to pick up your phone and call me to discuss your specific digital challenge right now in these testing times, what would th...
The short answer is yes. An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If y...
Whom Should You Hire for Solving Business Challenges after Covid-19? Now hear carefully and Know the difference with the help of ...
Think about your home — entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything is as clear as you can. Now th...
Why You Should Get Your Brand’s Facebook Assets Audited Today Are you wondering if Facebook is worth your time and attention at...
We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolm...
Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield ...
Buyer Persona: The secret ingredient for your digital success Intro Most businesses fail in their digital attempts because they skip one key...
Master Key to TheDigitalFellow Digital Assets Are you a creator, entrepreneur, or brand custodian trying to make it big online? If you are,...
How to Hire a Digital Marketing Head Are you among the ones complaining that you just can’t find the right candidate to head your dig...
Conferences, all over the globe and including India, dedicated to themes like “The Future of Advertising” are an indicator that there is a crisis ...
Are you planning to hire a digital marketing agency for your business? Read on to find out what you should first know about how digital market...
“Content is the price of entry for relevance in our society”. Gary Vaynerchuk said that and he is right whether you like it or not. An eBook an...
http://www.thedrum.com/news/2017/11/15/inside-agencies-fight-against-disruption-asia-pacific Blog 2 -Inside agencies’ fight against disruptio...
Backdrop In the 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasting of having a maximu...
“How Content made me a Millionaire” Content technically changed my life. I consume content from everywhere. It’s been an ol...
People don’t take advice: I have come across most people who are like “I know it all” attitude. They feel if you use the startup tag on your c...
When was the last time you had the hospital around the corner call you up? To tell you about their “admit one patient and get breakfast free” offe...
Which was the last blog of ours that you read? Maybe this is your first. I hope not. But if you take a glance through our past work. And think “sarc...
Belonging to a middle-class Bengali family opening up my own firm, and getting into business all was nothing more than a daydream. The one thing that ...
As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target a...
Everybody wants to do digital marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset. If you n...
It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me...
Win the hearts of your employee, not your clients! To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 ye...
Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing and collecting data. Indi...
The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen the digital media and i...
Things That Slow Down Digital Revolution In The Nation
In spite of the slow penetration of the internet in the lesser-known regions of the country, the Indian population hooked on to the web is all set to ...