Blog - The Digital Fellow
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  • 16 Aug, 2023
  • 8 Months ago

Shocking but true, 90% of Indian Digital Marketers don’t know Buyers persona!

With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points. However, according to a report by Accenture, 90% of Indian digital marketers don't know how to do this. In this article, we will discuss how you can use buyer persona mapping to identify these points. We wil...

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  • 16 Aug, 2023
Shocking but true, 90% of Indian Digital Marketers don’t know Buyers persona!

With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points. However,...

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  • 17 Dec, 2022
Why 98% of Indian Traditional CXO don’t have the necessary Digital Transformation Experiences?

In the past decade, we've seen a massive shift in the way businesses operate. With the advent of digital technologies, companies are now able to conne...

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  • 08 Nov, 2022
Leaders may not be replaced by AI but leaders that understand AI will replace those that don’t.

With the rapid expansion of AI technology and its impact on business, it’s important for leaders to stay ahead of the curve and understand how AI ca...

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  • 07 Nov, 2022
80% Cv are fake, 75% LinkedIn Profile are manipulated, 90% information are bloated to Impress

It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job ...

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  • 07 Nov, 2022
Why most CXO see marketing is a cost & not an Investment ?

If you're like most CXO's, you see marketing as a cost. And while it's true that there are associated costs to marketing - such as hiring staff, creat...

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  • 05 Nov, 2022
What all skill a full stack digital marketer must have as per Indian market ?

As a full-stack digital marketer in India, you need to have a wide range of skills in order to be successful. From content creation and SEO to social ...

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  • 05 Nov, 2022
Shocking but true, 90% of Indian Digital Marketers don’t know Buyers Persona!

With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points. However,...

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  • 31 Oct, 2022
Why Gut feeling decision making is dead & 100% data should drive decisions in business ?

We've all been there - you're making a decision in your head and you just don't feel right about it. You might even go so far as to convince yours...

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  • 31 Oct, 2022
Why 90% digital brands fail in Indian markets ?

Digital marketing is all the rage these days, with most businesses trying to increase their online presence in order to attract more customers. H...

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  • 31 Oct, 2022
Why 90% mostly gut feeling are used while Data is not taken seriously in India?

Data analysts are only found in top data-driven companies. Data analysts are only found in top data-driven companies. Today Businesses around the glo...

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  • 31 Oct, 2022
95% Companies may not be getting the best talents on Digital Marketing ?

It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job ...

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  • 31 Oct, 2022
75% fake digital marketers is looking for jobs In India.

As the digital marketing industry continues to grow, so does the number of fake digital marketers. In India, it is estimated that 75% of all digital m...

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  • 31 Oct, 2022
What are the list of Skills & Knowledge required for a Full Stack Digital Marketing Head across Industries ?

There are many skills that you need to have in order to be successful in the workforce today. Whether you’re looking for a career change or just wan...

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  • 31 Oct, 2022
The Rise of Fake Digital Marketer in India

There has been over 80% Rise of Fake Digital Marketing People in India in 2022. It seems like everywhere you look these days, someone is trying to sel...

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  • 31 Oct, 2022
What are the 10 consequences of hiring a Fake Digital Marketer – faced by the industry?

Are you looking for a reliable Digital Marketing Person? Do you want to know what are the 10 consequences of hiring a fake digital marketer? In this a...

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  • 31 Oct, 2022
Why 80% Data Hypocrisy Is seen in India?

DATA - everybody is talking about it. But just 24 % of India's entire workforce uses data to make decisions. Good data is not being used by India's mo...

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  • 31 Oct, 2022
95% Companies may not be getting the best talents on Digital Marketing ?

It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for the job ...

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  • 31 Oct, 2022
Why Transformations are hard, digital ones are harder and Mindset is hardest ?

As anyone who has undergone a digital transformation can attest, it is not an easy process.  There are a lot of moving parts, and it can be diffic...

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  • 31 Oct, 2022
Why the average Digital Health Score of Indian brands are so poor ?

In recent years, India has made a great development in the field of digitalization. The Indian government has been promoting digitization in order...

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  • 31 Oct, 2022
Nearly 70% of Digital Transformation initiatives fail, Here is Why?

Why Digital Transformation failure is costly? Digital transformation is often lauded as a way for businesses to save money and become more efficient....

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  • 30 Oct, 2022
100% guaranteed ! How to spot a Fake Digital Resource in India ?

With the rise of digitalization in India, there has been an influx of fake digital resources. This article will help you spot a fake digital resource ...

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  • 30 Oct, 2022
7 Reasons Why Indian Traditional Companies Don’t Understand Data Driven Approach

The Data-Driven approach has converted the way information is processed, analyzed, and evaluated. It is also one of the most important models for Mark...

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  • 30 Oct, 2022
Why India lack data maturity? 70% CXO can’t leverage data to the fullest level?

Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing, and collecting data. &...

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  • 29 Oct, 2022
Are You in a Career Trap & What Can You Do About It?

If you know of anyone who is in the age group of 30–40 years and has recently lost his/her job, you are most likely to have come across a te...

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  • 29 Oct, 2022
How Digitally Rich Are You?

Business and clients come in all sizes and packages. Even the package has a unique taste of its own. While striking the right chord with clients can...

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  • 29 Oct, 2022
How thedigitalfellow culture was formed?

The culture we have at thedigitalfellow comes out of frustration and anger.   I realized that I can’t work with less knowledgeable ...

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  • 29 Oct, 2022
How April fool’s Day Gave Birth To thedigitalfellow

This company was launched on the 1st of April. Just like we celebrate the day with practical jokes, that’s how I formed this company....

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  • 28 Oct, 2022
Why India talks digital, but acts less

There is no denying the fact that ‘Digital’ is the latest buzzword that has taken India by storm. With internet penetration walking its ...

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  • 28 Oct, 2022
How an Instagram Audit Helps You Convey Your Business and Brand Visually

How photogenic is your business? Seriously. How image-friendly is your product or service? The answer to this question will determine what your Inst...

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  • 28 Oct, 2022
How to Protect Your Business from De-growth?

The corporate fraternity in India is talking about business degrowth and slowdown. The recent layoffs have started conversations about...

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  • 26 Oct, 2022
What Is the Purpose of Your Brand & What You Can Learn from the Purpose of The Digital Fellow

What is the purpose of your brand? Is it to become number one in your industry? Most clients approach us with the same idea. In this blog, we turn t...

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  • 22 Oct, 2022
Nearly 70% of Digital Transformation initiatives fail, here is why?

Why Digital Transformation failure is costly? Digital transformation is often lauded as a way for businesses to save money and beco...

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  • 22 Oct, 2022
Revealed: The Digital Fellow’s Data-driven Content Marketing Approach

In recent times, we’ve had a lot of clients talking about their own content debut. In the initial stages of engaging us professionally, t...

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  • 22 Oct, 2022
Shocking but true, 90% Indian Digital Marketer don’t know Buyers persona !

With the increasing competition in the digital market, it is essential for businesses to identify their buyers’ pain and frustrati...

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  • 22 Oct, 2022
Why Transformations are hard, digital ones harder and Mindset is hardest?

Hello, and welcome to the blog section. Here, we’ll be discussing the difficulties and challenges that come with digital transformations. We’ll al...

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  • 22 Oct, 2022
Why Not All Applicants Make It to the Office Desk

We are not a digital agency. Nope.   Which instantly makes us not mediocre. Just kidding. Or am I? Let’s get to the point.   We are ...

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  • 22 Oct, 2022
2008–2020: My Lessons in Digital Transformation

The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen digital media and infra...

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  • 21 Oct, 2022
80% Cv are fake, 75% Linkedin Profile are manipulated, 90% information are bloated to Impress

It is quite common for people to lie on their resumes and LinkedIn profiles. They do this in order to make themselves seem more qualified for ...

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  • 21 Oct, 2022
Why most CXO see marketing is a cost & not an Investment ?

If you’re like most CXOs, you see marketing as a cost. And while it’s true that there are associated costs to marketing — such as hiring staff, ...

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  • 21 Oct, 2022
What all skill a full stack digital marketer must have as per Indian market ?

As a full-stack digital marketer in India, you need to have a wide range of skills in order to be successful. From content creation and SEO to social ...

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  • 20 Oct, 2022
Content Strategies Blueprint: Your Brand Should Follow

An issue concerning all brands in digital marketing is how to create contextual content and promote such content successfully. Inbound...

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  • 20 Oct, 2022
How to Manage Business Challenges in Times of Unforeseen Emergency

If you were to pick up your phone and call me to discuss your specific digital challenge right now in these testing times, what would th...

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  • 20 Oct, 2022
Should You Be Creating Funnel-wise Content across the PLC Curve?

The short answer is yes. An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If y...

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  • 20 Oct, 2022
What’s the difference between Ad Agencies vs Consulting Firms?

Whom Should You Hire for Solving Business Challenges after Covid-19? Now hear carefully and Know the difference with the help of ...

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  • 19 Oct, 2022
Website Audit: Is Your Website Suffering from a Lack of Audit?

Think about your home — entrance, rooms, walls. The spot you relax in. The spot you entertain guests. Everything is as clear as you can. Now th...

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  • 18 Oct, 2022
Why You Should Get Your Brand’s Facebook Assets Audited Today

Why You Should Get Your Brand’s Facebook Assets Audited Today Are you wondering if Facebook is worth your time and attention at...

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  • 18 Oct, 2022
How Content Auditing Can Shape Your Brand Strategy

We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolm...

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  • 17 Oct, 2022
Hire a Digital Marketing Team or Outsource to an Agency?: 3 Options for You to Consider

Marketers have mixed feelings regarding digital marketing. On the one hand, it seems super easy. On the other hand, it does not seem to yield ...

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  • 17 Oct, 2022
Persona building: Getting into your buyers’ minds

Buyer Persona: The secret ingredient for your digital success Intro Most businesses fail in their digital attempts because they skip one key...

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  • 17 Oct, 2022
Linktree: Amazing insights of this marketing game-changer

Master Key to TheDigitalFellow Digital Assets Are you a creator, entrepreneur, or brand custodian trying to make it big online? If you are,...

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  • 15 Oct, 2022
Who is a Digital Marketing Head and Why You Haven’t Found One Yet

  How to Hire a Digital Marketing Head Are you among the ones complaining that you just can’t find the right candidate to head your dig...

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  • 15 Oct, 2022
7 Reasons Why Ad Agencies Will Disappear Fast

Conferences, all over the globe and including India, dedicated to themes like “The Future of Advertising” are an indicator that there is a crisis ...

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  • 15 Oct, 2022
What Brand Custodians Ought to Know about Digital Marketing Agencies

Are you planning to hire a digital marketing agency for your business? Read on to find out what you should first know about how digital market...

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  • 15 Oct, 2022
HOW AN E-BOOK CAN HELP YOUR BRAND’S MARKETING?

“Content is the price of entry for relevance in our society”. Gary Vaynerchuk said that and he is right whether you like it or not. An eBook an...

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  • 15 Oct, 2022
The Business Consulting Vs Agency Business ( Cont. — Part 2)

http://www.thedrum.com/news/2017/11/15/inside-agencies-fight-against-disruption-asia-pacific Blog 2 -Inside agencies’ fight against disruptio...

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  • 15 Oct, 2022
The Business Consulting Vs Agency Business

Backdrop In the 1970s & 1980s, Kolkata, was the prime location for all big corporate/advertising agency headquarters, boasting of having a maximu...

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  • 15 Oct, 2022
“How Content made me a Millionaire”

“How Content made me a Millionaire” Content technically changed my life. I consume content from everywhere. It’s been an ol...

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  • 15 Oct, 2022
Why We See Startups in the Digital Domain Fail So Quickly?

People don’t take advice: I have come across most people who are like “I know it all” attitude. They feel if you use the startup tag on your c...

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  • 15 Oct, 2022
Why We Are Doctors At Heart And Digital Consultants By Profession

When was the last time you had the hospital around the corner call you up? To tell you about their “admit one patient and get breakfast free” offe...

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  • 15 Oct, 2022
Why Your Brands Tonality is its soul

Which was the last blog of ours that you read? Maybe this is your first. I hope not. But if you take a glance through our past work. And think “sarc...

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  • 14 Oct, 2022
The Accidental Entrepreneur & his Journey

Belonging to a middle-class Bengali family opening up my own firm, and getting into business all was nothing more than a daydream. The one thing that ...

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  • 14 Oct, 2022
What Is Brand Audit and Why Do You Need One?

As a brand custodian, you have a vision for your brand. You know very well what it stands for, and what it should communicate to your target a...

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  • 14 Oct, 2022
Questions That Will Help You Find the Best Digital Marketing Agency

Everybody wants to do digital marketing. But 90% of our ecosystem is filled with people holding a traditional advertising mindset.   If you n...

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  • 14 Oct, 2022
How Our Websites Get Hacked Because of Silly Loopholes

It was a regular working day. I was shuttling between meetings with clients and meetings with my team. And one of my team members came to me...

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  • 14 Oct, 2022
Clients are God, but I am an Atheist!

Win the hearts of your employee, not your clients! To win the hearts of your clients, you need to win the hearts of your employees first. In my 25 ye...

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  • 11 Oct, 2022
Why India lacks data maturity ?

Data is the new currency. But companies in India lack analytical data because of a maturity gap in understanding, utilizing and collecting data. Indi...

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  • 23 Apr, 2021
2008-2020: My Lessons in Digital Transformation

The reason why I am a pro at digital marketing and help businesses smoothly undergo digital transformation is that I have seen the digital media and i...

Most visited articles icon

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80% Cv are fake, 75% LinkedIn Profile are manipulated, 90% information are bloated to Impress
07 Nov, 2022
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Why most CXO see marketing is a cost & not an Investment ?
07 Nov, 2022
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What all skill a full stack digital marketer must have as per Indian market ?
05 Nov, 2022

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